Background
Nor Fadhli Bin Mohammed
A Product Designer with experience across MedTech, FinTech, Digital Twin, and AR / VR.
Product Designer
Easmed
Senior UX Designer
Parallelchain Lab
Lead Product Designer
Hiverlab
Interactive Designer
Cityneon
Sr. Creative Designer
Wild Sparks Media
Sr. Graphic Designer
Impetus Marketing Group
Web Designer (Apprentice)
Ogilvy & Mather London
Team voice
“Fadhli genuinely cares about the development of junior members he manages. He sets high standards, provides constructive feedback and guidance while encouraging independent exploration. He fosters a collaborative environment where everyone feels valued and empowered, and excels at managing stakeholders by effectively communicating design rationale. His dedication to juniors' professional development, strong leadership, and ability to foster successful collaborations make him an invaluable member of any team.”
Daily tools
Reach me
Core skills
Process is everything
- 01
Discovery
I review market research, understand business goals, and plan research methods. This phase includes user research to surface the insights that shape every decision that follows.
- 02
Define
I synthesise findings into themes and user stories, then scope solutions against business goals and technical constraints. A north-star metric anchors the team to a shared goal.
- 03
Design
I build information architecture, user flows, and prototypes from low to high fidelity. Every design is tested with real users before engineering handover.
- 04
Test
I run usability testing and A/B tests with real users. Sessions catch friction before it hits production; A/B tests put evidence behind decisions rather than opinion.
- 05
Iterate
I refine based on what testing surfaces. Each pass targets the highest-impact changes — not a full redesign, but the adjustments that move the number.
- 06
Handover
I hand over a complete, tested high-fidelity design package with clear documentation — specs, component states, and edge case handling — so engineering can build without ambiguity.
Selected work
04 projectsAirese: Sleep Apnea Screener
Replaced a 27-step paper intake form with a 9-step mobile screener. Shipped to 3 clinic partners in Q2 2025 as the sole designer.
BINGO Admin Console
Optimised the information architecture and UI of the BINGO Admin Console for search, filter, and sort. Reduced task completion time by 68.3% and elevated the SUS score from 28 to 81 (D → A grade).
BINGO KYC Flow
Directed the redesign of the public-facing BINGO KYC onboarding experience. Increased task completion from 45% to 98% and reduced average task time from over 5 minutes to 1 minute 12 seconds.
Spatialworks Digital Twin
Led 0→1 product design for the Spatialworks Digital Twin ecosystem at Hiverlab. Established a scalable design system, contributed to a 25% increase in sales, and secured B2B partnerships with Keppel Shipyard and DB Schenker.
Career
Product and UX leadership across healthcare, Web3, and spatial computing.
Product Designer
Easmed
Sole designer at a medical device company. Shipped Airese (sleep apnea screener), Atenvia (digital twin patient portal), and The Air Station (e-commerce). Mapped the service blueprint connecting all departmental touchpoints.
Senior UX Designer
Parallelchain Lab
Led UX research and design for BINGO, a KYC SaaS platform. Redesigned the KYC onboarding flow and Admin Console. SUS scores rose from 28 to 81 across both products. Established the design system used across the platform.
Lead Product Designer
Hiverlab
Led product design for Spatialworks Digital Twin from day one — joined before the product existed. Cut stakeholder alignment time from 6 hours to 1 hour. Secured B2B contracts with Keppel and DB Schenker.
Interactive Designer
Cityneon
Led conceptualisation and production of immersive 3D and 2D content for exhibitions including Marvel Avengers STATION. Directed on-site installations across multiple international venues.
Senior Creative Designer
Wild Sparks Media
Developed and pitched advertising concepts for clients in retail and media. Turned briefs into visual campaigns across digital and print.
Senior Graphic Designer
Impetus Marketing Group
Produced brand collateral, print, and digital assets for marketing campaigns across retail, F&B, and events.
Apprentice Web Designer
Ogilvy & Mather London
Apprenticed at Ogilvy & Mather London, contributing to digital campaigns and web projects. Worked directly alongside senior creatives on live brand briefs.
People I've worked with
- Anjelica OngUX Designer · ParallelChain Lab
Fadhli genuinely cares about the development of junior members he manages. He sets high standards, provides constructive feedback and guidance while encouraging independent exploration. He fosters a collaborative environment where everyone feels valued and empowered, and excels at managing stakeholders by effectively communicating design rationale. His dedication to juniors' professional development, strong leadership, and ability to foster successful collaborations make him an invaluable member of any team.
- Keziah Cahya VirdayantiUX Designer · ParallelChain Lab
Fadhli upholds an exceptionally high standard of what defines good design. He is a seasoned professional who takes immense pride in his craft, relentlessly pursuing the best possible solutions for users. His work strikes a perfect balance between creativity and practicality — visually compelling and highly functional. His collaborative approach with stakeholders ensures everyone is aligned and focused on delivering a high-quality product. Any team would be incredibly lucky to have him.
- Dan LimCEO · Sigmawave AI
When I consider someone who perfectly blends design artistry with technological focus, Fadhli comes to mind. He excels at delivering the underlying concept and idea behind his creations — respectful, communicates effectively, and captures the essence of design to translate it into exceptional UX across all high-profile projects. Anyone who has worked with him knows a project handled by Fadhli is in very capable hands.
- Daphne ChenProduct Owner · SkillsFuture SG
Fadhli's passion for UX design is infectious. His guidance is always geared towards the success of his mentees. His wealth of experience combined with his approachable and supportive nature makes him an ideal mentor for anyone looking to grow in the field. As our Product Design Lead, he is always willing to go above and beyond to ensure projects are completed to the best of his abilities.
- Muhammad SalihinSenior Software Engineer · Unity & Digital Twin Systems
Fadhli is an indispensable Product Designer, recognized for his meticulous design, relentless pursuit of top-tier quality, and genuine passion for sharing knowledge in product and UX design. His dedication inspires colleagues to excel, fostering collaboration and consistently driving remarkable results — a transformative asset to any team.
- Rui Xin OhProduct Manager · Virtuos
Fadhli has been very helpful in sharing his in-depth experience and knowledge on designing UI and user flows, which are critical for the success of immersive experiences. His expertise in site maps as a communication tool between developers and artists was invaluable.
- Leon Hoong Ting LeongTech Project Manager · GovTech Singapore
Having collaborated with Fadhli on multiple projects, I can attest to his consistent guidance and valuable suggestions in UX development and design. Working with him is a continuous learning experience in methodologies, and his contributions consistently lead to delivering quality projects on time. A true pleasure to work alongside — both as a colleague and a friend.
- Kyle AsuncionUI/UX Designer · Hiverlab
Fadhli mentored me on the rules and principles of what makes effective and intuitive design. His knowledge and the way he critiqued my work allowed me to improve and fully understand the reasoning behind design decisions. He was also generous in sharing learning materials I would not have found on my own. A fantastic mentor and a great addition to any team.
- David XieFull-Stack Engineer · ParallelChain Lab
Fadhli skillfully translates user research into effective, user-friendly designs, actively collaborating with engineers to ensure practicality. A hardworking, approachable, and positive team member who demonstrates strong leadership by guiding products from concept to launch. His UX and leadership skills are a significant asset.
Get in touch
Have a project in mind? Let's talk.
I'm open to new projects, collaborations, and full-time opportunities. Whether it's a quick question or a complex brief, reach out.
norfadhlimohammed@gmail.com
Based in
Singapore